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Could Superman Be the Hidden Secret to Helping Entrepreneurs Succeed?

Many entrepreneurs, start-up founder and those who want to start businesses, have habitually discussed the feeling of imposter syndrome, insecurity or not feeling like they are cut out to be an entrepreneur. These feelings are completely normal. Even history greats have felt this way at some point in time.

What you never really hear about industry legends is the backstory. There have been many people in history, like Martin Luther King Jr., who have tapped into the characteristics and traits of their favorite heroes in order to move past the resistance and step into the reality they desired to create.

As it turns out, this process is rooted in science. Mental game and leadership strategist to Olympians and entrepreneurs, Todd Herman, refers to this as the psychological phenomenon called enclothed cognition, which states when humans beings put something on and wear it, the item has enclothed meaning. To make this more clear, let’s look at some real-life examples you’ve seen over and over, yet most likely never put the pieces of the puzzle together.

For example, take a simple lab coat. When people see someone wearing a lab coat, like a doctor, they start to view that person as focused, successful, credible, diligent and hard-working. And studies have shown when someone sees a person who wears glasses, they perceive them to be smarter, more successful and patient.

Each of these items has enclothed meaning. On the surface, you may think these items, or totems as Herman calls them, are only effective in how others perceive you. However, the beauty of this is that you can use these totems to unlock the traits required to be successful in both life and business.

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